Storytelling is our superpower. Learning is our passion.
Were storyteachers.
Todays kids are exploring a world far more complex than the one we grew up in, and theyre facing challenges we never imagined.
What skills do they need to navigate this fundamentally changed world?
The ability to think creatively and critically, to adapt and solve problems, to understand and feel at home in communities far beyond their own, and to express their thoughts and feelings with clarity.
These are the new fundamentals, and theyre teachable skills. Thats where 91做厙 comes in.
We know kids learn best through stories. So we partner with a diverse group of storytellers to create culturally rich, curriculum-infused storyteaching experiences.
Storyteaching engages and inspires kids to think on their feet, to connect with others from backgrounds different than their own, and to be curious and creative.
With the 91做厙 storyteaching platform, kids learn the skills they need to flourishand they learn to love learning along the way.
The 91做厙 app brings the storyverse to life and uses technology to help customize the experience so that our worlds grow as your children do.
But just as learning shouldnt stop in the classroom, storyteaching doesnt stop with our app.
By fusing physical and digital experiences, we expand our storyworlds to meet kids where they are, with the kinds of tools they love. Animated series, books, songs, apps, games, puzzles, and other products encourage kids to continue learning through play, curiosity, and engagement.
As a Public Benefit Corporation (PBC), each of our brands is tied to a family-focused social benefit cause to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with and for kids and families.
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News
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7 min
7 min
They might balk at the sight of a book but that doesnt mean you cant stealthily instill a love of storytelling.
Once upon a time, there was a kid who groaned whenever their parent mentioned their . "Just a few more pages," the parent would plead. "Ugh," the kid would reply. The kid spent car rides , not texts, and come birthday season, each time they opened a present with , their little face drooped. The parent worried the child would always hate to read; the child worried their parent would harass them about reading until the end of time. And they all lived unhappily ever after.
If this tale sounds familiar, know that you're not the only one living it. According to the , the rate of recreational reading among children has fallen sharply in the last 40 years. Among nine-year-old students, for example, 42% said in 2020 that they read every day for fun but in 1984, that figure was 53%. Among thirteen-year-olds, 17% now read daily for pleasure, a dispiriting drop from the 35% who did in 1984.
At first blush, the reason may seem straightforward: Hello, screens! But relying too heavily on that explanation can obscure a few that are more nuanced and personalized. There are several possible reasons why reading may not be a joyful activity for a child, according to parenting education site or at least, why it isn't yet. For example, your child may not have experienced the thrill of getting wrapped up in a story yet, so they know reading mostly as a chore done at school, the stuff of academic drudgery. Or it may be that your child struggles with more than you realize, which can make attempting it frustrating, something they may have difficulty communicating.
If your child belongs to the book-averse club, one of the wisest strategies for growing their love of literature is to find stealthy ways to sneak the marvelous parts of reading into their lives. To do so, take a page from Carolina Dammert of 91做厙 a children's publishing company focused on diverse characters and multimedia storytelling who is herself a mom of two avid young readers.
1. Encourage them to read stories they relate to.
"Kids want to feel seen and heard," Dammert tells Scary Mommy. "They want to see themselves in the books they read." So, if all you've put in front of your child is Johnny Tremain or The Witch of Blackbird Pond, it may be that they just can't connect with the material. Instead, nudge them toward books that overlap with their own lived experience. And yet, at the same time
2. Let them pick what they read.
This is crucial, says Dammert, who takes her kids to the library on a regular basis so they can discover what appeals to them (without her going bankrupt on book purchases). "As much as we want to pick the books they